From 6 Months to Closing to $100K/Week in Ad Spend

11.1x

ROAS

$127K

Week 1 Revenue

4.2x

LTV:CAC Improvement

68%

CAC Reduction

The Situation

A fast-growing pet technology brand had achieved initial product-market fit through organic channels and word-of-mouth. Revenue was steady at around $70K/month, but growth had plateaued. The founder knew paid advertising was the next lever but had burned through two agencies with minimal results.

The Problem

Previous agencies had taken a spray-and-pray approach — boosting posts, running broad targeting, and using generic creative. There was no attribution model, no funnel strategy, and no understanding of which customers were actually profitable. ROAS hovered around 1.8x, making paid acquisition unsustainable.

The Solution

I came in and rebuilt the entire paid media infrastructure from the ground up. This included implementing proper server-side tracking with the Meta Conversions API, restructuring the campaign architecture into a clear TOF/MOF/BOF funnel, developing a UGC-first creative strategy, and building a custom attribution dashboard to track true incremental revenue.

The Transformation

Within the first week of launching the new strategy, the brand generated $127K in revenue — more than they had done in any single month prior. By the end of month one, ROAS had stabilized at 11.1x and CAC had dropped by 68%.