Marketing Audit: How to Find What's Broken in 30 Days
You're leaving money on the table. Probably $50K-500K depending on your revenue size. This post is the framework for finding those gaps in 30 days.
The 30-Day Marketing Audit Framework
Week 1: Data and Analytics Foundation
Verify tracking works. Analyze traffic quality by channel. Identify your best customers and their acquisition source. Calculate CAC, LTV, and LTV:CAC ratio by channel. Create a baseline dashboard.
Week 2: Channel-by-Channel Audit
Paid Ads: Spend, ROAS, CTR, quality score, conversion rate post-click. Find the bottleneck.
SEO: Monthly organic traffic, ranking keywords, competitor keywords you're missing. Build your SEO gap map.
Email: Open rate, click rate, unsubscribe rate, revenue per send, segmentation. Most companies send one message to everyone.
Social Media: Engagement rate, business impact, platform effectiveness. Most companies are posting inconsistently on 3-4 platforms getting zero business.
Week 3: Content and Messaging Audit
Evaluate value proposition specificity. Audit content performance. Assess landing pages for conversion rate, CTA clarity, and mobile optimization.
Week 4: Competitive Analysis and Opportunity Mapping
Analyze top 3-5 competitors across paid, organic, email, community, and partnerships. Build an opportunity prioritization matrix: effort vs. impact.
Common Findings
- Broken attribution (30-50% of budget misallocated)
- Landing page doesn't convert (2-3x conversion lift opportunity)
- Email list isn't segmented (40-60% open rate improvement)
- No referral system (20-40% referral increase possible)
If the audit reveals your marketing isn't generating leads, see Why Your Marketing Isn't Generating Leads (And How to Fix It) for the detailed fix. And for building a funnel from scratch, check out How to Build a Marketing Funnel From Scratch in 2026.
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